Session 128

Multilatinas: A Dialog Between Practice and Theory on Emerging Market Transnationals

Track P

Date: Saturday, March 12, 2011


Time: 17:00 – 18:15

Plenary Panel

Room: Room 1-A -Auditorium

Session Chair:

  • TBD


Recently, a promising new stream of research and literature has focused on Multinationals from emerging markets. These transnational companies have been seen as challengers of traditional product-cycle and traditional economic explanations of TNCs behaviors, based on center-periphery kind of assumptions. These emerging TNC´s originated from less developed countries, are late movers on global markets, use internationalization strategies as capabilities exploiting and exploring opportunities and, in some instances, are beginning to challenge established multinationals in their own territories. The plenary panel will discuss the challenges that the so-called Multilatinas are facing in their international trajectories, and how theory can address them. The main objective is to establish a conversation between theory and practice in a conversation between leading academics in the field and executives from some of the top Brazilian multinationals.

All Sessions in Track P...

Fri: 09:45 – 11:00
Session 119: Competition Among Emerging Multinationals from Emerging Economies in the 21st Century
Fri: 17:15 – 18:30
Session 130: Views from around Latin America
Sat: 09:00 – 10:15
Session 121: Global Expansion Strategies of Emerging Multinationals from Brazil
Sat: 12:00 – 14:00
Session 133: Luncheon with Guest Speaker, Jay Barney
Sat: 14:00 – 15:15
Session 129: The Internationalization of Latin-American Firms
Sat: 17:00 – 18:15
Session 128: Multilatinas: A Dialog Between Practice and Theory on Emerging Market Transnationals

Strategic Management Society

Rio De Janeiro