Session 108

Knowledge and Resources

Track A

Date: Friday, March 11, 2011


Time: 15:30 – 16:45


Room: Room 1-011

Session Chair:

  • Felipe Monteiro, INSEAD

Title: Casa Valduga and Storia: Resources, Creation and Peception of Use Value


  • Paulo Hayashi, State University of Campinas

Abstract: Casa Valduga is a premium winery in Brazil, being the Storia wine its icon wine. The present research aims to verify what are the resources and capabilities which enable the production of Storia. It also seeks to identify the resources which allow the perception of high value of use and that supports charging a premium price. The research is qualitative, ex-post-facto, descriptive, using semi-structured interviews and content analysis. The top five professionals involved with the product were interviewed. The results show the terroir, the agricultural routine, the expertise of the winemaker, and marketing strategies as the determinants for the Storia wine. In turn, reputation, strategic relationship and Villa Valduga are the resources that support a perception of high value of use.

Title: Complementarity Between Dynamic Capabilities and Organizational Configurations: A Case Study of the Thai Non-life Insurance Industry


  • Sirus Pussayanavin, University of Warwick

Abstract: This paper aims to increase the levels of explained performance variance (both intermediate and final outcomes) across organizations by suggesting complementarity between organizational configurations and functional dynamic capabilities. To examine whether consistency between them leads to a better result in corresponding performance dimensions, this research investigate configurations based on a combination of Miles and Snow’s and Porter’s typologies. Utilizing the highly regulated Thai insurance industry with a wide variety of players’ sophistication offers a major environmental functional demand change to test firms’ dynamic capabilities and applicability of the theory to emerging markets. Although the exploratory interview findings support the hypotheses, the small sample size limits the use of traditional quantitative analysis. Hence, other research methodologies (specifically Q-sorting and fsQCA) are proposed for further study.

Title: Networks of Interorganizational Relationships, Resources and and Internationalization: A Study in Maringa (Parana, Brazil)


  • Fabiane Verdu, State Univesity of Maringa
  • Sergio Bulgacov, EAESP-FGV

Abstract: This study aimed to describe how exporting companies of Maringa (Parana, Brazil), through networks of interorganizational relationships, have access resources that enable internationalization. Were conducted three case studies and questionnaires were applied in 31 exporting companies. In the companies studied were identified characteristics of both processes of internationalization, gradual and since the inception of operations. The separation of companies by type of internationalization seems to be more difficult in places where the advance of globalization has been more gradual, and when firms are not big, as occurs in Maringa. The networks seem to be important to internationalization. Specific resources of internationalization tend to be obtained through relationships. Companies maintain different types of relationships with organizations and regional institutions. All institutions provide resources that enable internationalization.

Title: The Impact of Reverse Knowledge Transfer Strategies On The Innovation Process Of Brazilian Multinationals


  • Bruno Lyons Ottoni Vaz, Pontifical Catholic University of Rio de Janeiro
  • Victor Prochnik, Federal University of Rio de Janeiro

Abstract: This paper investigates empirically whether Brazilian multinationals with important international information sources for developing technologically new or substantially improved products and/or processes tend to innovate more than Brazilian multinationals without this kind of information source. The use of information gathered abroad is a form of reverse knowledge transfer (RKT). The analysis of RKT strategies has attracted increasing attention in developed as well as developing countries. For instance, a substantial motive to the outward investment by firms from developing Asian countries is to achieve success in RKT.

All Sessions in Track A...

Fri: 11:30 – 12:45
Session 103: CSR and Environmental Issues in Emerging Markets
Session 111: Performance Issues
Session 114: Internationalization Strategies
Session 117: Learning in Emerging Markets
Session 120: The Characteristics and Effects of the BRIC Economies as Hubs for Regional Economic Development
Fri: 14:15 – 15:30
Session 102: Resources in Emerging Markets
Session 106: Multilatina FDI Strategies
Session 110: Global Competition
Session 112: CSR and Environmental Issues
Session 124: Research Methods for the Study of Competitive Advantage
Fri: 15:30 – 16:45
Session 101: Institutions in Emerging Markets
Session 104: Alliances and Networks
Session 105: Knowledge and Innovation
Session 108: Knowledge and Resources
Session 115: Developing Country Firms
Sat: 10:45 – 12:00
Session 107: Multilatina Performance
Session 113: CEOs and Other Human Resources
Session 123: Banks and their Influence
Session 125: Reviewing Latin America’s Strategic Role in Global Development
Session 126: Publishing and Not Perishing: Strategies for Publishing in Top Journals
Sat: 15:45 – 17:00
Session 100: Entrepreneurship in Emerging Markets
Session 109: Social Issues and Local Development
Session 116: Emerging Market Institutional Reform
Session 118: Management Innovation in Emerging Markets
Session 127: Teaching in Latin America

Strategic Management Society

Rio De Janeiro