Session 101

Institutions in Emerging Markets

Track A

Date: Friday, March 11, 2011


Time: 15:30 – 16:45


Room: Room 1-013

Session Chair:

  • Suzana Rodrigues, Erasmus University Rotterdam

Title: Institutional Context Influence on Mergers, Acqusitions and Joint Ventures in the Automotive Industry


  • Mário Sacomano Neto, Methodist University of Piracicaba
  • Charles Kirschbaum, Insper
  • Eliciane Maria da Silva, Methodist University of Piracicaba (UNIMEP)

Abstract: This paper analyzes the influence of institutional context on mergers, acquisitions and joint ventures in automotive industry. Companies with strategy of international growth might engage in mergers, acquisitions and joint ventures. The preferred strategy might depend on both the institutional environments of both companies. The paper focuses on how the institutional context reflects on Brazilian automotive industry evolution. The data was collected in specialized journals and entities, international and national database The results show how these alliances are strongly influenced by institutional change, permitting us to propose hypothesis on preferred entry strategy contingent to institutional relationships of both firms in involved in the transaction.

Title: The Challenges to Brazilian Consumer Electronic Companies Before and After The Brazilian Trade Liberalization


  • Mauro Sa, Amazon Federal University
  • Max Cohen, Federal University of Amazonas

Abstract: This article discusses the decline of Brazilian Consumer Electronic (CE) Companies, applying the RBV theory. The CE native firms succeed in the 1970 and 1980 years, based on marketing capabilities concerning the home market. Since the trade liberalization in 1990, mainly in the 2000 years, they are loosing market-share in Brazil. As the Brazilian market became more appeal to multinational corporations and the recent technological changes started to took place, this distinguishing resource of the indigenous firms had been effective while the Brazilian market was well protected. The CE industry has been requiring technical and functional capabilities and financial and human resources, which the native firms haven’t yet acquired, but the multinational corporations count on.

Title: The Influence of Institutional Environment in the Strategic Management Decisions in Brazil and the U.S.A


  • Christiano Franca da Cunha, University of São Paulo
  • Maria Sylvia Macchione Saes, University of São Paulo

Abstract: The world demand for organic products has been increasing and so are its sales in the supermarkets, the most important marketing channel for these products. The main objective of this paper, using the New Institutional Economics, will be to understand how difference institutional environments can influence the strategic management chose by the supermarkets in two countries. This will be possible comprehending the contractual relationship between supermarkets and farmers (organic and conventional) in Brazil and the U.S.A. This understanding will be made though the analyses of 153 interviews made with consumers, supermarkets, producers, distributors and experts in these two institutional environments. The expected conclusion will be to observe if there is a difference in the strategic management in this two countries and why this could happen.

Title: The Institutional Foundations of Property Rights Strategies


  • Guilherme Monteiro, Insper

Abstract: This paper shows how the institutional environment influences the property rights strategies of firms. The article proposes a heuristic model and defines three strategies for protection of property rights in terms of the Institutional Environment: strategy based on the legal system, on the establishment of private mechanisms, and on the abandon of valuable attributes. The study then examines empirical evidences. Specifically, the paper analyzes three cases of protection of property rights on genetically modified (GM) technology in soybean seeds: the US, Brazil, and Argentina. Each case represents, respectively, a strategy as defined by the heuristic model. Overall, the paper develops an approach for examining the appropriation of value, placing itself in the interface between the literature on strategy and the assessment of the Institutional Environment.

All Sessions in Track A...

Fri: 11:30 – 12:45
Session 103: CSR and Environmental Issues in Emerging Markets
Session 111: Performance Issues
Session 114: Internationalization Strategies
Session 117: Learning in Emerging Markets
Session 120: The Characteristics and Effects of the BRIC Economies as Hubs for Regional Economic Development
Fri: 14:15 – 15:30
Session 102: Resources in Emerging Markets
Session 106: Multilatina FDI Strategies
Session 110: Global Competition
Session 112: CSR and Environmental Issues
Session 124: Research Methods for the Study of Competitive Advantage
Fri: 15:30 – 16:45
Session 101: Institutions in Emerging Markets
Session 104: Alliances and Networks
Session 105: Knowledge and Innovation
Session 108: Knowledge and Resources
Session 115: Developing Country Firms
Sat: 10:45 – 12:00
Session 107: Multilatina Performance
Session 113: CEOs and Other Human Resources
Session 123: Banks and their Influence
Session 125: Reviewing Latin America’s Strategic Role in Global Development
Session 126: Publishing and Not Perishing: Strategies for Publishing in Top Journals
Sat: 15:45 – 17:00
Session 100: Entrepreneurship in Emerging Markets
Session 109: Social Issues and Local Development
Session 116: Emerging Market Institutional Reform
Session 118: Management Innovation in Emerging Markets
Session 127: Teaching in Latin America

Strategic Management Society

Rio De Janeiro